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Book Cover
book
BookBook
Author Tuten, Tracy L., 1967-

Title Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

Publication Info. Westport, Conn. : Praeger, 2008.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.144 T966A    Check Shelf
Description viii, 202 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages [187]-198) and index.
Contents Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
Subject Internet advertising.
Internet marketing.
Branding (Marketing)
Online social networks.
ISBN 9780313352966 paperback alkaline paper
0313352968 paperback alkaline paper
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