| Description |
1 online resource (208 pages) |
| Note |
Title from title screen. |
|
Includes index. |
| Contents |
Why most marketing fails -- The most powerful marketing tool: the business plan -- Digging into the business plan for marketing gold -- Mining gems from the business plan -- Creating an action plan -- Finding your real story and true voice -- Touches to transactions -- Creating the social media marketing plan -- I'm on Facebook. Now what? -- Doing business on LinkedIn -- The Twitter revolution -- Blogging for business -- Do you Squidoo? -- Can you Digg it? -- YouTube and Flickr: your windows to the world -- Get business from forums, chats, and threads -- Raise the ROI from your interest and industry sites -- Social media and PR -- Social media and sales promotion -- Social media for local businesses -- Social media for nonprofits -- Social media and branding -- Going global with social media -- Social media and your website -- Great sites beyond the ordinary -- Social media and events -- Social media and the author -- Social media and the speaker -- Social media and your sales funnel -- Beyond one month: where do I go from here? -- Want to know more about social media? |
| Summary |
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer. |
| Subject |
Internet marketing.
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Public relations.
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Online social networks.
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Social media.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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Internet marketing. (OCoLC)fst00977272
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Online social networks. (OCoLC)fst01741311
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Public relations. (OCoLC)fst01082892
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Social media. (OCoLC)fst01741098
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| Genre/Form |
Electronic books.
|
| Added Title |
Thirty days to social media success |
| Other Form: |
Print version: Martin, Gail, 1962- 30 days to social media success. Franklin Lakes, NJ : Career Press, ©2010 9781601631305 (DLC) 2010025464 (OCoLC)609531896 |
| ISBN |
9781601637192 (electronic bk.) |
|
1601637195 (electronic bk.) |
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