Title Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.

Publication Info.

New York : Columbia University Press, [2015]

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Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (xxxiv, 195 pages .)
Series	Columbia journalism review books
	Columbia journalism review books.
Bibliography	Includes bibliographical references and index.
Note	Print version record.
Contents	Table of Contents; Foreword, by Mark Briggs; Preface; Acknowledgments; List of Interviews; Introduction: Why Engagement Matters; 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform" ; 2. News as Conversation: Not Just Informing but Involving the Audience; 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms; 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences.
	5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience RelationshipConclusion; Notes; References; Index.
Summary	Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States a.
Subject	Journalism -- United States -- History -- 21st century.
	News audiences -- United States -- History -- 21st century.
	Online journalism -- United States -- History -- 21st century.
	Social media -- United States.
	PERFORMING ARTS -- General.
	Journalism. (OCoLC)fst00984032
	News audiences. (OCoLC)fst01037017
	Online journalism. (OCoLC)fst01200881
	Social media. (OCoLC)fst01741098
	United States. (OCoLC)fst01204155
Chronological Term	2000-2099
Genre/Form	History. (OCoLC)fst01411628
Other Form:	Print version: Batsell, Jake. Engaged journalism. 9780231168342 0231168349 (DLC) 2014011950
ISBN	0231538677 (electronic bk.)
	9780231538671 (electronic bk.)

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