1 volume (various pagings) : illustrations ; 23 cm
Bibliography
Includes bibliographical references and index.
Contents
Fundraising tools -- Developing your fundraising plan -- Attracting individual supporters -- How to keep the givers giving -- Midscale and major donors -- Funds from the great beyond : bequests and planned gifts -- Special events -- Raising money through business or sales activities -- Seeking grants from foundations, corporations, and government -- Creating printed communications materials -- Designing your website for maximum fundraising effectiveness -- Media outreach.
