Why self-assessment? / Peter F. Drucker -- Question 1 : what is our mission? / Peter F. Drucker with Jim Collins -- Question 2 : who is our customer? / Peter F. Drucker with Philip Kotler -- Question 3 : what does the customer value? / Peter F. Drucker with Jim Kouzes -- Question 4 : what are our results? / Peter F. Drucker with Judith Rodin -- Question 5 : what is our plan? / Peter F. Drucker with V. Kasturi Rangan -- Transformational leadership / Frances Hesselbein -- The self-assessment process -- Suggested questions to explore.