| Description |
x, 229 pages ; 26 cm |
| Summary |
"From Ruth's called shot to the Reggie! candy bar, this collection of new essays offers untold histories, new interpretations and fresh analyses of baseball's most successful franchise. Contributors explore the Yankee mystique in film, television, theater, music and advertising"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The pride of the Yankees / Jeanine Basinger -- Lost in the wilderness : the New York Yankees, corporate ownership and the anti-establishment era from 1964 to 1973 / Ron Briley -- The Yankee brand, part 1 : the brand of champions / Ron Coleman -- [The Yankee brand] part 2 : that damn Yankees cap / Martin S. Lessner -- The impact of the Core Four and the search for the new era Core Four : how one group changed the dynamics of a team and its popularity / Erin DiCesare -- Paragon vs. prodigy : the cultural history of Joe DiMaggio and Mickey Mantle as Yankee brand icons / Duke Goldman -- Joe DiMaggio, Mickey Mantle and the cultural impact of Yankee excellence / Duke Goldman -- The Yankees as a metaphor for the 1970s / Louis Gordon -- Mr. October : Cheers, Reggie! Everybody knows your name! / Paul Hensler -- How do you solve a problem like the yankees? / Jeffrey M. Katz -- Of calzones and Costanza / David Krell -- The underworld to the rescue : Ban Johnson, Frank Farrell and the installation of the American League in New York / Bill Lamb -- Ruthian by design : the shared monumentality of Yankee Stadium and Babe Ruth / Rolando Llanes -- Yankee Stadium as the people's cathedral / Dashiell Moore -- Mystique and aura in the zeitgeist / Richard Pioreck -- E-61* / Matt Rothenberg. |
| Subject |
New York Yankees (Baseball team) -- History.
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New York Yankees (Baseball team) -- Influence.
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New York Yankees (Baseball team) (OCoLC)fst00561259
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Sports in popular culture -- United States -- History.
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Influence (Literary, artistic, etc.) (OCoLC)fst00972484
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Sports in popular culture. (OCoLC)fst01904777
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United States. (OCoLC)fst01204155
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| Genre/Form |
History. (OCoLC)fst01411628
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| Added Author |
Krell, David, 1967- editor.
|
| ISBN |
9781476674643 paperback alkaline paper |
|
1476674647 paperback alkaline paper |
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