Title Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen.

Publication Info.	Amsterdam : Amsterdam University Press, [2018]
	©2018

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Description	1 online resource (276 pages) : illustrations, music
	data file rda
Bibliography	Includes bibliographical references and index.
Summary	"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description.
Note	Description based on online resource; title from PDF title page (EBSCO, viewed December 5, 2018).
	This work is licensed under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
	This work is licensed by Knowledge Unlatched under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Subject	Music -- Political aspects -- United States -- History -- 20th century.
	Music -- Political aspects -- United States -- History -- 21st century.
	Music in advertising -- United States -- 20th century.
	Music in advertising -- United States -- 21st century.
	POLITICAL SCIENCE / Public Policy / Cultural Policy.
	SOCIAL SCIENCE / Anthropology / Cultural.
	SOCIAL SCIENCE / Popular Culture.
	SOCIAL SCIENCE / General.
	Music -- Political aspects. (OCoLC)fst01030414
	Music in advertising. (OCoLC)fst01030542
	United States. (OCoLC)fst01204155
	Society & culture: general.
Chronological Term	1900-2099
Genre/Form	History. (OCoLC)fst01411628
Added Title	How music persuades in television political ads for US presidential campaigns, 1952-2016
ISBN	9789048531677 (electronic bk.)
	9048531675 (electronic bk.)
	9789462981881 (electronic bk.)
	9462981884 (electronic bk.)

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Title Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen.

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