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001    ocm42954383 
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005    20080123000000.0 
008    991117t20002000nyu      b    001 0 eng   
010       99057987 
015    GBA0-40110 
020    0807739383|qcloth|qalkaline paper 
020    9780807739389|qcloth|qalkaline paper 
020    0807739375|qpaper|qalkaline paper 
020    9780807739372|qpaper|qalkaline paper 
035    (OCoLC)42954383 
040    DLC|beng|cDLC|dUKM|dLVB|dBAKER|dBTCTA|dYDXCP|dCRH 
042    pcc 
049    STJJ 
050 00 P96.M83|bC67 2000 
082 00 306|221 
100 1  Cortés, Carlos E. 
245 14 The children are watching :|bhow the media teach about 
       diversity /|cCarlos E. Cortés. 
264  1 New York :|bTeachers College Press,|c[2000] 
264  4 |c©2000 
300    xxi, 202 pages ;|c24 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  Multicultural education series 
504    Includes bibliographical references (pages 173-189) and 
       index. 
505 0  Prologue : it began with the gypsies -- pt. I. An 
       introduction in two episodes -- 1. Holly and Melissa's 
       multicultural curriculum -- Shirley Temple -- The lion 
       king -- Pocahontas -- O.J. -- Romance -- The learners -- 
       2. The societal curriculum -- Mass media and schools -- 
       From teaching to learning -- Entertainment media as 
       education -- A global issue -- Parents as media 
       gatekeepers -- Parents spin doctors -- Conclusion -- 
505 0  pt. II. The mass media as multicultural curriculum -- 3. 
       Mediamakers as multicultural curriculum developers -- 
       Content creators : the media writ large -- Content 
       creators : media industries -- Content creators : 
       individual mediamakers -- Limits on mediamakers -- 
       Commercialism -- Tradition -- Convention -- A life of 
       their own -- 4. Media products as multicultural textbooks 
       -- Single group analyses -- Absence of comparative context
       -- Short-term analyses -- Information -- Organization of 
       ideas -- Values -- Expectations -- Models for behavior -- 
       Mass media curriculum as message system -- 5. Mass media 
       and multicultural learning -- News vs. entertainment -- 
       The media impact debate : polarization and pomposity -- 
       Media-based learning : an empirical perspective -- Uses 
       and gratifications -- Agenda-setting -- Reception analysis
       -- Unobtrusive empiricism -- Media-based learning : a 
       projective perspective -- The Cosby show -- The godfather 
       disclaimer -- Media-based learning : a theoretical 
       perspective -- Conclusion : omnipresence of media-based 
       learning -- 
505 0  pt. III. Media and education in contemporary perspectives 
       -- 6. October 1997 : a multicultural media journal -- Let 
       the media curriculum begin -- Talk radio weighs in -- It's
       just entertainment -- Game day -- Promises, promises -- 
       We're off to see the wizard -- Meanwhile, back in 
       Riverside -- Back on the road again -- Red-eye time -- The
       home stretch -- Postscript -- 7. The contemporary media 
       curriculum as school context -- Pervasiveness -- Themes --
       Patterns -- Perspectives -- Ideology -- Media and learning
       -- Limits of content analysis -- The Children Now report -
       - A potential impact paradigm -- Conclusion -- 
505 0  pt. IV. Schooling in a multiculturally mediated world -- 
       8. Mass media, multiculturalism, and schools -- Scholarly 
       relationships -- Premises -- School educator responses -- 
       Areas of school engagement -- Conclusion and preview -- 9.
       Struggling with stereotypes : uses and abuses of a 
       critical concept -- Generalizations -- Media as 
       generalizers and stereotypers -- Schools, generalizations,
       and stereotypes -- Labels -- Depictions -- Mass media and 
       stereotypes -- Depictions versus stereotypes -- Schools 
       versus stereotypes -- Conclusion -- 10. Multicultural 
       education in the cyberspace era -- Cyberspace as mass 
       media democracy -- Intergroup and intragroup communication
       -- Schools, cyberspace, and diversity -- Conclusion -- 
       Epilogue : she's black, I'm white. 
650  0 Multiculturalism in mass media. 
650  0 Multicultural education. 
650  0 Mass media and education. 
830  0 Multicultural education series (New York, N.Y.) 
938    Baker & Taylor|bBKTY|c22.95|d22.95|i0807739375|n0003470968
       |sactive 
938    Baker and Taylor|bBTCP|n99057987 
938    YBP Library Services|bYANK|n1650111 
994    90|bSTJ