Title Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobé.

Publication Info.	New York : Allworth Press, [2001]
	©2001

Copies

Location	Call No.	Status
West Hartford, Noah Webster Library - Non Fiction	658.827 GOBE c.2	Check Shelf

Description	xxxii, 319 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 307-312) and index.
Subject	Brand name products.
	Branding (Marketing)
	Consumers' preferences.
	Motivation research (Marketing)
ISBN	1581150784

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