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Book Cover
Author McElwee, John, author.

Title The art of selling movies / John McElwee.

Publication Info. Pittsburgh, Pennsylvania : GoodKnight Books, an imprint of Paladin Communications, [2017]


Location Call No. Status
 West Hartford, Noah Webster Library - Non Fiction  741.67 MCELWEE    Check Shelf
Edition First Edition.
Description xv, 286 pages : illustrations ; 29 cm
Note Includes index.
Contents Introduction: Fine art, folk art, or no art at all -- Silents to 1930s : daily survival of the fittest -- 1940s : business booms and ads peak -- 1950s : wide, wide worlds -- 1960s : a slow slide down.
Summary The Art of Selling Movies is a "first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in."--Book jacket.
Subject Advertising -- Motion pictures -- History.
Advertising, Newspaper -- History.
Commercial art -- United States -- History.
Motion pictures -- United States -- History.
Motion picture industry -- United States -- History.
Advertising -- Motion pictures. (OCoLC)fst00797711
Advertising, Newspaper. (OCoLC)fst00797938
Commercial art. (OCoLC)fst00869331
Motion picture industry. (OCoLC)fst01027150
Motion pictures. (OCoLC)fst01027285
United States. (OCoLC)fst01204155
Genre/Form History. (OCoLC)fst01411628
ISBN 9780996274043
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