| Edition |
3rd ed. |
| Description |
1 online resource (xi, 417 pages) : illustrations |
|
data file rda |
| Note |
Includes index. |
| Contents |
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. |
| Note |
Print version record. |
| Summary |
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted towa. |
| Subject |
Motion pictures -- Marketing.
|
|
Motion pictures -- Distribution.
|
|
ART -- Film & Video.
|
|
PERFORMING ARTS -- Film & Video -- Reference.
|
|
Motion pictures -- Distribution.
(OCoLC)fst01027315
|
|
Motion pictures -- Marketing.
(OCoLC)fst01027343
|
| Other Form: |
Print version: 9780809331963 0809331969 (DLC) 2012018745 |
| ISBN |
0809331977 (electronic bk.) |
|
9780809331970 (electronic bk.) |
|
