| Description |
viii, 327 pages ; 24 cm |
| Contents |
Ambassadors -- Clearly there's no substitute 7 -- Announcements -- The information superhighway 10 -- Astroturfing -- PR creates smokescreen 13 -- Brands -- Cola brands fizzing after allegations 19 -- Briefings -- Master plan Leeds to nowhere 24 -- Broadcast media -- PR man of letters 27 -- Celebrities 33 -- Community relations -- Good intentions turned around 34 -- Contingency planning -- In a froth over debt collection 37 -- Crisis management -- Motorists let down by tyre fiasco 40 -- Damage limitation -- Destabilizing the PR effort 45 -- Diplomacy -- Love thy neighbour 47 -- Direct mail -- Volkswagen blasted over bomb mailer 50 -- Disclosure -- 'Virus' catches consultancy out 52 -- Endorsement -- Radio star makes waves 57 -- Ethics -- The lie of the land 60 -- Event management -- PROs left feeling sheepish 62 -- Financial PR 1 Share value takes a kicking 67 -- Financial PR 2 From sexual relations to investor relations 69 -- Goodwill -- Trouble brewing 75 -- Government -- Grave error in burying bad news 78 -- Grassroots campaigns -- Boob job exposed 81 -- Guerrilla marketing -- Naked ambition 84 -- Healthcare PR 1 Open doors policy opens wounds 89 -- Healthcare PR 2 A bitter pill to swallow 92 -- Hype -- Bottled water launch becomes washout 99 -- Icons -- Home truths for lifestyle icon 105 -- Internal communications -- Mechanical failure 108 -- Interviews 1 Losing the PR war 110 -- Interviews 2 Dogged by bad publicity 113 -- Issues management -- Pouring oil on troubled waters 116 -- Journalists 1 Registering disdain 121 -- Journalists 2 Investigating journalism 126 -- Journalists 3 Smoke and glass mirrors 129 -- Kobe Bryant -- Hoopstar caught off guard 135 -- Launches 1 Unsinkable enthusiasm 141 -- Launches 2 Creating media impact 143 -- Leadership -- Conservative with a small 'c' 145 -- Libel -- Lawsuit hard to swallow for PR people 148 -- Lobbying -- PR hall of shame 151 -- Mascots -- Costume drama 157 -- Media lists -- List hysteria alert 161 -- Media relations 1 -- Football guru's PR own goal 163 -- Media relations 2 -- News release hits wrong note 165 -- Minority groups -- Taking the message to market 167 -- News management -- Courage of convictions 171 -- Newspapers -- Retraction drives newspaper bananas 173 -- Off the record -- All that glitters ... 179 -- Opinion formers -- Image is a bankable asset 181 -- Philanthropy -- A good strategic fit? 185 -- Photocalls -- Hotel reservations over photocall 189 -- Political PR -- Battle for hearts and minds 191 -- Promotions -- Operating in a PR vacuum 194 -- Propaganda -- Truth is the first casualty of PR war 196 -- Publicity -- Falling fowl of public opinion 199 -- Public opinion -- The offal truth 201 -- Quotes 207 -- Radio -- Promotion leaves station cooling its heels 219 -- Reputation management -- Even playing field 221 -- Research -- Own goal for football brand 225 -- Rumour management -- Devil of a stain mars reputation 227 -- Smear campaigns -- Virgin sullied but reputation intact 233 -- Soundbites -- When the chips are down 239 -- Speeches -- CEO caught pie-eyed 242 -- Spokespeople -- Legal eagle sings the blues 245 -- Sports PR -- Kicked into touch 248 -- Stakeholder relations -- Airline grounded over PR response 251 -- Stunts -- Tearing strips off publicity attempt 253 -- Targeting -- Scouting for revenue 261 -- Television -- Bogged down 264 -- Testimonials -- Word is out 267 -- Undercover operations -- A royal pardon 271 -- Video news releases -- Video killed the media star 277 -- Viral marketing -- Maize of deception 281 -- World Wide Web 1 -- Kick in the teeth 287 -- World Wide Web 2 -- Room for improvement 289 -- XXXX Factor -- Fail is a four-letter word 295 -- Youth marketing -- Knickers in a twist 299 -- Zephaniah, Benjamin -- Poetic licence 305 -- Conclusion: What's making PR such a disaster area? 309. |
| Summary |
"Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question, "How can these catastrophes continue to happen?""--Jacket. |
| Subject |
Public relations -- Case studies.
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Public relations -- Miscellanea.
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Public relations. (OCoLC)fst01082892
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Public relations.
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Mislukkingen.
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| Genre/Form |
Trivia and miscellanea. (OCoLC)fst01921748
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Case studies. (OCoLC)fst01423765
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Case studies.
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Trivia and miscellanea.
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| ISBN |
074944259X |
|
9780749442590 |
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0749445726 (pbk.) |
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9780749445720 (pbk.) |
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