| Edition |
Second edition. |
| Description |
viii, 335 pages ; 22 cm |
| Bibliography |
Includes bibliographical references (page 323) and index. |
| Summary |
" The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition will be brought up to date since the last edition in 2012, taking into account the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider"-- Provided by publisher. |
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"The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"-- Provided by publisher. |
| Contents |
01.1998 -- Bill Gates and Microsoft -- Steve Jobs and Apple -- Bill Gates and Steve Jobs -- Larry Page, Sergey Brin and Google -- Internet search -- Capital thinking -- 02. Microsoft antitrust -- Steve Ballmer -- The antitrust trial -- The outcome of the trial -- 03. Search: Google versus Microsoft -- The beginnings of search -- Google -- Search and Microsoft -- Bust -- Link to money -- Boom -- Random access -- Google and the public consciousness -- Project Underdog -- Preparing for battle -- Do it yourself -- Going public -- Competition -- Cultural differences -- Microsoft's relaunched search engine -- Friends -- Microsoft's bid for Yahoo -- Google's identity -- The shadow of antitrust -- Still underdog -- 04. Digital music: Apple versus Microsoft -- The beginning of iTunes -- Gizmo, Tokyo -- iPod design -- Marketing the new product -- Meanwhile, in Redmond: Microsoft -- iPods and Windows -- Music, stored -- Celebrity marketing. |
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Contents note continued: iTunes on Windows -- iPod mini -- The growth of iTunes Music Store -- Apple and the mobile phone -- Stolen! -- Two-faced -- iPod in the ascendant -- Ecosystem: hardware and apps -- Scratched! -- Silence from Apple -- Apple's best results -- Zune -- Tying the Zune to the Xbox -- White Christmas -- Twilight -- Rout or strategy? -- 05. Smartphones -- Mobiles and Microsoft -- Android -- ROKR and a hard place -- iPhone, That's what -- Just walk in -- Disrupted -- Free as in data -- The drawer of broken dreams -- Developers and the iPhone -- Free as in lunch -- Apps for all -- Money in apps -- Flash? Ah -- Envy -- The losers -- Android rising -- Patently -- App patents -- Tipping -- Got lost -- The revolution will be handheld -- The downward spiral -- 06. Tablets -- `Within five years' -- Third category -- Apple dominant -- Always on -- Post-PC -- Grand unified theory -- 07. China -- Microsoft -- Google: ethical challenge -- The reset. |
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Contents note continued: Biting a chunk from Apple's reputation -- Killer fact -- Smartphones and tablets -- The definition of `open' -- Don't Dalai -- 08.2011. |
| Subject |
Internet industry -- United States.
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Apple Computer, Inc.
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Google (Firm)
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Microsoft Corporation.
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BUSINESS & ECONOMICS / General.
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BUSINESS & ECONOMICS / Industries / Computer Industry.
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COMPUTERS / Internet / General.
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Apple Computer, Inc. (OCoLC)fst00591864
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Google (Firm) (OCoLC)fst00759798
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Microsoft Corporation. (OCoLC)fst00608442
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Internet industry. (OCoLC)fst00977265
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United States. (OCoLC)fst01204155
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| ISBN |
9780749472030 (paperback) |
|
0749472030 (paperback) |
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9780749472047 (ebook) |
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