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Author Signorelli, Jim.

Title StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman, author of The story of proof.

Publication Info. Austin, Texas : Greenleaf Book Group Press, [2014]

Copies

Location Call No. Status
 Simsbury Public Library - Non Fiction  658.827 SIGNORELLI    Check Shelf
Edition Second edition.
Description xxiv, 269 pages : illustrations ; 24 cm
Note First ed. published with title StoryBranding.
Form Issued also as an ebook.
Summary The best marketing doesn't feel like marketing. It feels like a story. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity.
Bibliography Includes bibliographical references (pages 255-257) and index.
Contents The birth of a notion. Almost chapter 1 ; The inspiration ; Why stories? ; What is a story? ; The brand story's "cells" ; The "good" brand story -- Storybranding. The storybranding process -- Collecting the backstory. Once upon a time -- Characterizing the brand. Brand first ; The brand's inner layer ; Using archtypal analysis ; The brand's outer layer -- Characterizing the prospect. The prospect's layers -- Connecitng the characters. Finding the right match -- Confronting the obstacles. The obstacles -- Completing the storybrief. The storybrief ; I Am statements ; I Am examples ; The unique value proposition -- Telling the story. Testing ; Big-T v. small-t truth ; The care and feeding of the creative animal ; Sell the truth ; Oh, one more thing -- Essays on storybranding. Brands don't travel as far as stories ; Five ways to turn up the volume on your brand's authentic story ; Five things marketers can learn from storytellers ; Trust dust ; A branding lesson from George Orwell ; Hey there! I'm terrific- a lesson in storybranding ; Want the job? Tell a story ; The MIDAZ clutch ; What's all the buzz among marketers about storytelling? -- References and suggested reading -- My story -- Index.
Subject Branding (Marketing)
Marketing -- Planning.
Branding (Marketing) (OCoLC)fst01743755
Marketing -- Planning. (OCoLC)fst01010240
Marketing. (NL-LeOCL)078583810
Merken (commercie) (NL-LeOCL)078588448
Beeldvorming. (NL-LeOCL)07844652X
Handelsmerken. (NL-LeOCL)078529387
Markenführung. (DE-601)091376270 (DE-STW)19129-5
Narrative Methode. (DE-601)611989662 (DE-STW)28230-1
Added Title Story Branding 2.0
StoryBranding two
Story Branding two
ISBN 9781626340312
1626340315
9781608322695 (ebook)
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