Title StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman, author of The story of proof.

Publication Info.

Austin, Texas : Greenleaf Book Group Press, [2014]

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Copies

Location	Call No.	Status
Simsbury Public Library - Non Fiction	658.827 SIGNORELLI	Check Shelf

Edition	Second edition.
Description	xxiv, 269 pages : illustrations ; 24 cm
Note	First ed. published with title StoryBranding.
Form	Issued also as an ebook.
Summary	The best marketing doesn't feel like marketing. It feels like a story. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity.
Bibliography	Includes bibliographical references (pages 255-257) and index.
Contents	The birth of a notion. Almost chapter 1 ; The inspiration ; Why stories? ; What is a story? ; The brand story's "cells" ; The "good" brand story -- Storybranding. The storybranding process -- Collecting the backstory. Once upon a time -- Characterizing the brand. Brand first ; The brand's inner layer ; Using archtypal analysis ; The brand's outer layer -- Characterizing the prospect. The prospect's layers -- Connecitng the characters. Finding the right match -- Confronting the obstacles. The obstacles -- Completing the storybrief. The storybrief ; I Am statements ; I Am examples ; The unique value proposition -- Telling the story. Testing ; Big-T v. small-t truth ; The care and feeding of the creative animal ; Sell the truth ; Oh, one more thing -- Essays on storybranding. Brands don't travel as far as stories ; Five ways to turn up the volume on your brand's authentic story ; Five things marketers can learn from storytellers ; Trust dust ; A branding lesson from George Orwell ; Hey there! I'm terrific- a lesson in storybranding ; Want the job? Tell a story ; The MIDAZ clutch ; What's all the buzz among marketers about storytelling? -- References and suggested reading -- My story -- Index.
Subject	Branding (Marketing)
	Marketing -- Planning.
	Branding (Marketing) (OCoLC)fst01743755
	Marketing -- Planning. (OCoLC)fst01010240
	Marketing. (NL-LeOCL)078583810
	Merken (commercie) (NL-LeOCL)078588448
	Beeldvorming. (NL-LeOCL)07844652X
	Handelsmerken. (NL-LeOCL)078529387
	Markenführung. (DE-601)091376270 (DE-STW)19129-5
	Narrative Methode. (DE-601)611989662 (DE-STW)28230-1
Added Title	Story Branding 2.0
	StoryBranding two
	Story Branding two
ISBN	9781626340312
	1626340315
	9781608322695 (ebook)

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Title StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman, author of The story of proof.

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