LEADER 00000cam  2200577Ii 4500 
001    ocn857797368 
003    OCoLC 
005    20161220022020.0 
008    130821s2014    txua     b    001 0 eng d 
010      2013948289 
019    853245192 
020    9781626340312 
020    1626340315 
020    |z9781608322695|q(ebook) 
035    (OCoLC)857797368|z(OCoLC)853245192 
040    DON|beng|cDON|dOCLCO|dYDXCP|dBTCTA|dBDX|dSINLB|dYW6|dOCLCF
       |dDLC|dLOY|dNLGGC|dOCLCO|dSHS|dGBVCP|dOCLCO 
049    CKEA 
050 14 HF5415.1255|b.S54 2014 
082 04 658.8/27|223 
092    380.0000 
100 1  Signorelli, Jim. 
245 10 StoryBranding 2.0 :|bcreating standout brands through the 
       purpose of story /|cJim Signorelli ; foreword by Joey 
       Reiman, author of The story of proof. 
246 3  Story Branding 2.0 
246 3  StoryBranding two 
246 3  Story Branding two 
250    Second edition. 
264  1 Austin, Texas :|bGreenleaf Book Group Press,|c[2014] 
300    xxiv, 269 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    First ed. published with title StoryBranding. 
504    Includes bibliographical references (pages 255-257) and 
       index. 
505 0  The birth of a notion. Almost chapter 1 ; The inspiration 
       ; Why stories? ; What is a story? ; The brand story's 
       "cells" ; The "good" brand story -- Storybranding. The 
       storybranding process -- Collecting the backstory. Once 
       upon a time -- Characterizing the brand. Brand first ; The
       brand's inner layer ; Using archtypal analysis ; The 
       brand's outer layer -- Characterizing the prospect. The 
       prospect's layers -- Connecitng the characters. Finding 
       the right match -- Confronting the obstacles. The 
       obstacles -- Completing the storybrief. The storybrief ; I
       Am statements ; I Am examples ; The unique value 
       proposition -- Telling the story. Testing ; Big-T v. small
       -t truth ; The care and feeding of the creative animal ; 
       Sell the truth ; Oh, one more thing -- Essays on 
       storybranding. Brands don't travel as far as stories ; 
       Five ways to turn up the volume on your brand's authentic 
       story ; Five things marketers can learn from storytellers 
       ; Trust dust ; A branding lesson from George Orwell ; Hey 
       there! I'm terrific- a lesson in storybranding ; Want the 
       job? Tell a story ; The MIDAZ clutch ; What's all the buzz
       among marketers about storytelling? -- References and 
       suggested reading -- My story -- Index. 
520    The best marketing doesn't feel like marketing. It feels 
       like a story. Filled with even more branding tools and 
       examples of how to use them, StoryBranding 2.0 will show 
       you how to make your brand  stand for something meaningful
       and gain strong customer affinity. 
530    Issued also as an ebook. 
650  0 Branding (Marketing) 
650  0 Marketing|xPlanning. 
650  7 Branding (Marketing)|2fast|0(OCoLC)fst01743755 
650  7 Marketing|xPlanning.|2fast|0(OCoLC)fst01010240 
650  7 Markenführung.|0(DE-601)091376270|0(DE-STW)19129-5|2stw 
650  7 Narrative Methode.|0(DE-601)611989662|0(DE-STW)28230-1
       |2stw 
650 17 Marketing.|2gtt|0(NL-LeOCL)078583810 
650 17 Merken (commercie)|2gtt|0(NL-LeOCL)078588448 
650 17 Beeldvorming.|2gtt|0(NL-LeOCL)07844652X 
650 17 Handelsmerken.|2gtt|0(NL-LeOCL)078529387 
856 42 |3Publisher description|uhttp://catdir.loc.gov/catdir/
       enhancements/fy1503/2013948289-d.html 
856 42 |3Contributor biographical information|uhttp://
       catdir.loc.gov/catdir/enhancements/fy1503/2013948289-
       b.html 
994    92|bCKE