Depression, a rhetorical illness -- Articulate depression : the discursive legacy of biological psychiatry -- Strategic imprecision and the self-doctoring drive -- Isolating words : metaphors that shape depression's identities -- Telling stories of depression : models for the gendered self -- Diagnostic genres and the reconfiguring of medical expertise -- Conclusion : toward a rhetorical care of the self.
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His and ldquo;black dog and rdquo; and mdash;that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to and ldquo;talk to your doctor. and rdquo; These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals. Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies and mdash;vague words s.