Includes bibliographical references (page 46) and index.
Contents
Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable?
Summary
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.