| Description |
1 online resource : illustrations. |
| Current Frequency |
Updated irregularly. |
| Description |
data file rda |
| Series |
Open textbook library |
|
Open Textbook Library.
|
| Note |
"Information Strategies for Communicators was originally published in print as Behind the Message: Information Strategies for Communicators in 2004. The authors regained the copyright for this content which has been edited and updated in this new edition. This edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Authors retain ownership of their content, which is made available under the terms of a Creative Commons Attribution license (CC BY 4)"--Page iv, 2015 edition. |
| Summary |
"Written by two nationally recognized experts in information strategy, this book leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout."--Open Textbook Library. |
| System Details |
Mode of access: World Wide Web. |
| Note |
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. |
|
Online version, 2015 edition; title from PDF (viewed on July 19, 2016). |
| Contents |
Lesson 1. Personal / Professional Skills of Successful Communicators -- Lesson 2. Information Strategy Process and the Needs of Communicators -- Lesson 3. Question Analysis: From Assignment to Message -- Lesson 4. Question Analysis: Who's the Audience? -- Lesson 5. Question Analysis: What's the Topic? |
| Local Note |
Promoted: Local to Global Cooperative Open Textbook Library |
| Subject |
Mass media -- Research -- Methodology.
|
|
Mass media -- Study and teaching.
|
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Communication -- Research -- Methodology.
|
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Communication -- Study and teaching.
|
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Communication -- Research -- Methodology.
(OCoLC)fst00870005
|
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Communication -- Study and teaching. (OCoLC)fst00870017
|
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Mass media -- Research -- Methodology.
(OCoLC)fst01011298
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Mass media -- Study and teaching. (OCoLC)fst01011313
|
| Genre/Form |
Textbooks. (OCoLC)fst01423863
|
|
Textbooks.
|
| Added Author |
Paul, Nora.
|
| Former Title |
Behind the message : information strategies for communicators, 2004 |
| ISBN |
9781946135025 (ebook) |
|
194613502X (ebook) |
|
