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Book
Author
Jacobson, Michael F.
Title
Marketing madness : a survival guide for a consumer society / Michael F. Jacobson and Laurie Ann Mazur ; with a foreword by Ralph Nader.
Publication Info.
Boulder : Westview Press, 1995.
Copies
Location
Call No.
Status
Enfield, Main Library - Adult Department
658.8 JAC
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Description
260 pages : illustrations ; 26 cm
Bibliography
Includes bibliographical references (pages [232]-247) and index.
Subject
Marketing -- Social aspects -- United States.
Advertising -- Social aspects -- United States.
Marketing -- United States -- Psychological aspects.
Advertising -- United States -- Psychological aspects.
Added Author
Mazur, Laurie Ann.
ISBN
0813319803 hardcover alkaline paper
0813319811 paperback alkaline paper
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