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Bestseller
BestsellerE-Book

Title Encyclopedia of major marketing campaigns / Thomas Riggs, editor.

Publication Info. Detroit, Mich. : Gale, 2007.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK GALE    Downloadable
Please click here to access Gale resources
Description 1 online resource (xxii, 1947 pages) : illustrations.
Series Gale eBooks
Bibliography Includes bibliographical references and index.
Summary An annual publication that profiles important marketing campaigns of the 20th century.
Subject Advertising campaigns -- United States -- History -- 20th century.
Advertising campaigns -- United States -- History -- 21st century.
Marketing -- United States -- History -- 20th century.
Marketing -- United States -- History -- 21st century.
Added Author Riggs, Thomas, 1963- editor.
Gale (Firm)
ISBN 9781414406077 (electronic book)
141440607X (electronic book)
9780787673567
0787673560
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