Title New and improved : the story of mass marketing in America / Richard S. Tedlow.

Publication Info.	New York : Basic Books, [1990]
	©1990

Copies

Location	Call No.	Status
Manchester, Main Library - Non Fiction	381.0973	Check Shelf

Description	xi, 481 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages [441]-466) and index.
Subject	Marketing -- United States -- History.
	Marketing -- United States -- Case studies.
ISBN	0465050239: $24.95 ($32.95 Can.)

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