| Description |
xii, 290 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
1. Differentiate or die / Jack Trout with Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The Popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby and Terry Hunt with Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wierserna -- 17. Renovate before you innovate / Sergio Zyman. |
| Subject |
Marketing.
|
|
Marketing -- Abstracts.
|
| Added Author |
Soundview Executive Book Summaries.
|
| ISBN |
1591841054 |
|
9781591841050 |
| Standard No. |
9781591841050 |
|
