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Subjects (1-37 of 37)

Marketing

-- See Also the narrower term Branding (Marketing)

Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.

-- See Also the narrower term Business referrals

-- See Also the narrower term Church marketing

-- See Also the narrower term Color in marketing

-- See Also the narrower term Communication in marketing

-- See Also the narrower term Customer clubs

-- See Also the narrower term Customer loyalty programs

-- See Also the narrower term Dealer aids

-- See Also the narrower term Direct marketing

Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.

-- See Also the narrower term Export marketing

-- See Also the narrower term Green marketing

-- See Also the narrower term Industrial marketing

Here are entered works on the marketing of goods and services to business enterprises, governmental units and nonprofit institutions for use by them in their operations or for reprocessing into other products.

-- See Also the narrower term Interactive marketing

-- See Also the narrower term Internet marketing

--subdivision Internet marketing under types of commodities, products, and services

-- See Also the narrower term Market segmentation

-- See Also the narrower term Merchandising

-- See Also the narrower term Neuromarketing

Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.

-- See Also the narrower term On-demand marketing

-- See Also the narrower term Physical distribution of goods

-- See Also the narrower term Place marketing

-- See Also the narrower term Pricing

--subdivision Prices under individual products and other objects; also subdivision Prices under industries where one general subject heading for the products of that industry is lacking, e.g. Construction industry--Prices

-- See Also the narrower term Product demonstrations

-- See Also the narrower term Product differentiation

-- See Also the narrower term Product life cycle

-- See Also the narrower term Professions Marketing

-- See Also the narrower term Relationship marketing

Here are entered works on establishing successful, ongoing relationships between the suppliers and buyers of goods and services.

-- See Also the narrower term Retail trade

-- See Also the narrower term Retromarketing

-- See Also the narrower term Sales management

-- See Also the narrower term Sales promotion

-- See Also the narrower term Samples (Commerce)

-- See Also Selling

Here are entered general works on the technique of selling. Works on the technique of selling particular products are entered under Selling subdivided by the name of the product, e.g. Selling--Automobiles.

-- See Also the narrower term Service industries Marketing

-- See Also the narrower term Small business marketing

-- See Also the narrower term Social marketing

Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.

-- See Also the narrower term Target marketing

-- See Also the narrower term Women in marketing

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