LEADER 00000cam  22000004a 4500 
001    ocm62738667 
003    OCoLC 
005    20061114000000.0 
008    051219s2006    nyua     a    001 0 eng   
010      2005056472 
015    GBA646676|2bnb 
016 7  013464852|2Uk 
020    1591841054 
020    9781591841050 
024 3  9781591841050 
035    (OCoLC)62738667 
040    DLC|beng|cDLC|dBAKER|dUKM|dC#P|dVP@|dIG#|dYDXCP|dOCLCQ
       |dHAC 
042    pcc 
049    CKEA 
050 00 HF5415|b.M85 2006 
082 00 658.8|222 
100 1  Murray, Chris,|cB.A. 
245 14 The marketing gurus :|blessons from the best marketing 
       books of all time /|cChris Murray and the editors of 
       Soundview Executive Book Summaries. 
264  1 New York :|bPortfolio,|c2006. 
300    xii, 290 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  1. Differentiate or die / Jack Trout with Steve Rivkin -- 
       2. Lateral marketing / Philip Kotler and Fernando Trias de
       Bes -- 3. The Popcorn report / Faith Popcorn -- 4. 
       Relationship marketing / Regis McKenna -- 5. Networking 
       with the affluent / Thomas Stanley -- 6. Relentless / 
       Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one
       future / Don Peppers and Martha Rogers -- 8. Up the 
       loyalty ladder / Murray Raphel and Neil Raphel -- 9. 
       Scoring points / Clive Humby and Terry Hunt with Tim 
       Phillips -- 10. How to drive your competition crazy / Guy 
       Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 
       12. Unleashing the killer app / Larry Downes and Chunka 
       Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. 
       Purple cow / Seth Godin -- 15. Don't think pink / Lisa 
       Johnson and Andrea Learned -- 16. The discipline of market
       leaders / Michael Treacy and Fred Wierserna -- 17. 
       Renovate before you innovate / Sergio Zyman. 
650  0 Marketing. 
650  0 Marketing|vAbstracts. 
710 2  Soundview Executive Book Summaries. 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/toc/
       fy0701/2005056472.html 
938    Baker & Taylor|bBKTY|c24.95|d18.71|i1591841054|n0006569788
       |sactive 
938    Ingram|bINGR|n1591841054 
938    YBP Library Services|bYANK|n2258908 
994    90|bCKE