| Edition |
First edition. |
| Description |
158 pages ; 20 cm |
| Bibliography |
Includes bibliographical references (pages [141]-145) and index. |
| Contents |
Introduction -- 1: Publishing Overview: -- Traditional -- Independent with a distributor -- Partnership -- Independent/short run strategy -- Print-on-demand -- eLaunch -- Contract -- Schedule -- Budget -- 2: Manuscript: -- Importance of editing -- Different types of editing -- Jacket copy and author bio -- Packaging -- Jacket design -- Interior design -- Typesetting -- Inserts -- Data -- Paper selection -- Length -- Trim -- Format -- Cover stock -- Other binding considerations -- 3: Production: -- Printer selection -- Print number -- Printing -- Cartoning -- Shipping -- Reprints -- Ebooks -- Marketing uses -- 4: Sales And Distribution: -- Options -- Selling landscape -- Special sales -- Interacting with a distributor -- 5: Marketing And PR: -- Timeline for marketing and PR -- Publicity -- Book signings and events -- Galleys, E-galleys, Netgalley -- Internet presence -- Social networking -- Types of advertising -- Trade shows -- Show booths -- Advertising in show publications -- Awards -- Keeping sales reps informed -- 6: Rights: -- Domestic -- International -- Catalog -- 7: Finance: -- 20 financial tips for independent publishers -- Success stories: -- Market, market, market / Steve Harrison -- Journey through the grassroots / Charlene Costanzo -- Blind faith and serendipity / Philip Beard -- Necessity of teamwork / Eric Kampmann -- Acknowledgments -- Additional resources -- Index. |
| Summary |
Overview: The publishing industry is changing rapidly, and there are more options for authors than ever before. Should you find an agent and search for a traditional publishing deal or consider self-publishing? Should you print hardcover copies or opt for an ebook-only launch? Should you hire a publicist? This easy-to-read, nuts-and-bolts guide covers everything from what to look for in a contract to how many copies to print. Some of the topics covered are choosing a publishing strategy, the editorial process, design, printing, sales and distribution, marketing and publicity. |
| Subject |
Publishers and publishing -- United States.
|
|
Authors and publishers -- United States.
|
|
Self-publishing -- United States.
|
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Books -- United States -- Marketing.
|
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Selling -- Books -- United States.
|
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Authors and publishers. (OCoLC)fst00821733
|
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Books -- Marketing.
(OCoLC)fst00836426
|
|
Publishers and publishing. (OCoLC)fst01083463
|
|
Self-publishing. (OCoLC)fst01111887
|
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Selling -- Books.
(OCoLC)fst01111982
|
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United States. (OCoLC)fst01204155
|
| Added Author |
Atwell, Margot.
|
| ISBN |
9780825306877 (paperback) |
|
0825306876 (paperback) |
|
9780825306235 (ebook) |
|
