Description |
xiii, 103 pages : illustrations ; 28 cm |
Bibliography |
Includes bibliographical references and index. |
Summary |
This book looks at ways for libraries, archives, and museums to go far beyond using Twitter as a 'broadcasting" tool and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: creating a social media strategy/policy, choosing the right software, gaining followers, curating content, automating your feed, embedding your feed, using cross-platform strategies, [and] using analytics--from back cover |
Contents |
Getting started -- Making connections -- Choosing software -- Curating content -- Automating your feed -- Push publishing -- Using analytics -- Appendix A: University of Central Florida libraries social media guide -- Appendix B: San Mateo County libraries social media procedures. |
Subject |
Twitter.
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Libraries -- Marketing.
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Archives -- Marketing.
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Museums -- Marketing.
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Online social networks -- Library applications.
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Twitter. (OCoLC)fst01794911
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Libraries -- Marketing.
(OCoLC)fst00997415
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Museums -- Marketing.
(OCoLC)fst01030186
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Online social networks -- Library applications.
(OCoLC)fst01767003
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Added Author |
Vella, Tinamarie, 1981- author.
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Other Form: |
ebook version : 9781538106068 |
ISBN |
9781538106051 (paperback bk.) |
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1538106051 (paperback bk.) |
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9781538106044 (hardback bk.) |
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1538106043 (hardback bk.) |
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9781538106068 (electronic bk.) |
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