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Author Forrestal, Valerie, 1978- author.

Title Using Twitter to build communities : a primer for libraries, archives, and museums / Valerie Forrestal, Tinamarie Vella.

Publication Info. Lanham : Rowman & Littlefield, [2018]
©2018

Copies

Location Call No. Status
 Windsor Locks Public Library - Reference Material  STAFF REF 302.30285 FOR    In-Library Use Only
Description xiii, 103 pages : illustrations ; 28 cm
Bibliography Includes bibliographical references and index.
Summary This book looks at ways for libraries, archives, and museums to go far beyond using Twitter as a 'broadcasting" tool and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: creating a social media strategy/policy, choosing the right software, gaining followers, curating content, automating your feed, embedding your feed, using cross-platform strategies, [and] using analytics--from back cover
Contents Getting started -- Making connections -- Choosing software -- Curating content -- Automating your feed -- Push publishing -- Using analytics -- Appendix A: University of Central Florida libraries social media guide -- Appendix B: San Mateo County libraries social media procedures.
Subject Twitter.
Libraries -- Marketing.
Archives -- Marketing.
Museums -- Marketing.
Online social networks -- Library applications.
Twitter. (OCoLC)fst01794911
Libraries -- Marketing. (OCoLC)fst00997415
Museums -- Marketing. (OCoLC)fst01030186
Online social networks -- Library applications. (OCoLC)fst01767003
Added Author Vella, Tinamarie, 1981- author.
Other Form: ebook version : 9781538106068
ISBN 9781538106051 (paperback bk.)
1538106051 (paperback bk.)
9781538106044 (hardback bk.)
1538106043 (hardback bk.)
9781538106068 (electronic bk.)
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