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BestsellerE-Book
Author Pekarsky, Brita, author.

Title The new drug reimbursement game : a regulator's guide to playing and winning / Brita A.K. Pekarsky.

Publication Info. Switzerland : Adis, [2014]
©2015

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK SPRINGER    Downloadable
University of Saint Joseph patrons, please click here to access this SpringerLink resource
Description 1 online resource : illustrations
Note Online resource; title from PDF title page (EBSCO, viewed October 16, 2014).
Summary This comprehensive text presents a rigorous framework from within which regulators can respond strategically to the claim by the pharmaceutical industry that lower drug prices today lead to a loss for the population's future health due to less innovation. ℗ It starts with a critical review of the empirical evidence of the return to consumers on their ongoing investment into high drug prices in order to increase future innovation.℗ The implicit, critical and unrealistic assumption inherent in these studies is identified, namely that the health budget can be expanded to purchase drugs at higher.
Subject Medical care -- Marketing.
POLITICAL SCIENCE / Public Policy / Social Security
POLITICAL SCIENCE / Public Policy / Social Services & Welfare
Medical care -- Marketing. (OCoLC)fst01013822
Medicine.
Pharmaceutical technology.
Genre/Form Electronic books.
Other Form: Print version: Pekarsky, Brita A.K. The New Drug Reimbursement Game : A Regulator's Guide to Playing and Winning Cham : Springer International Publishing,c2014 9783319089027
ISBN 9783319089034 electronic bk.
331908903X electronic bk.
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