| Description |
1 online resource (xvii, 259 pages) : illustrations (some color). |
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text file PDF rda |
| Series |
Springer texts in business and economics, 2192-4333 |
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Springer texts in business and economics. 2192-4333
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| Bibliography |
Includes bibliographical references and index. |
| Note |
Online resource; title from PDF title page (SpringerLink, viewed April 2, 2015). |
| Contents |
1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level. |
| Summary |
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader?s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. |
| Local Note |
SpringerLink Springer Nature Open Access eBooks |
| Subject |
International business enterprises -- Management.
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Strategic planning.
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Biochemical engineering.
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Business strategy.
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Coins, banknotes, medals, seals (numismatics)
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Energy industries & utilities.
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History of engineering & technology.
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Management of specific areas.
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Manufacturing industries.
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International business enterprises -- Management.
(OCoLC)fst00976812
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Strategic planning. (OCoLC)fst01134371
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| Other Form: |
Printed edition: 9784431554677 |
| ISBN |
9784431554684 (electronic book) |
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4431554688 (electronic book) |
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443155467X (print) |
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9784431554677 (print) |
| Standard No. |
10.1007/978-4-431-55468-4 doi |
| ISBN |
9784431554677 |
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