The artistic ideals of graphic design artists in the television industry : the developing standards of a new art form / Dana R. Ulloth ; with a foreword by Philip S. Kipper.
Includes bibliographical references (pages 221-226) and index.
Note
Print version record.
Summary
This work analyzes the aesthetics of television design in the broader context of art history and theory while examining the motivations, work practices, and creative ambitions of contemporary design practitioners. Based on interviews of the graphic artists who produce such works, this book offers, for the first time, first-hand information about how these individuals understand their own work. The underlying question studied was: do these individuals fulfill an artistic objective in how they approach their craft? The result is a highly detailed qualitative insight into how television graphic d.