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Author Barber, Peggy.

Title Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

Publication Info. Chicago : American Library Association, 2010.

Copies

Location Call No. Status
 Middletown, Russell Library - Office  OFF 021.7 BAR    Check Shelf
 Wethersfield Public Library - Non Fiction  021.7 BARBER    Check Shelf
Description xii, 95 pages : illustrations ; 28 cm
Bibliography Includes bibliographical references and index.
Contents Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
Subject Libraries -- Marketing.
Libraries -- Public relations.
Libraries -- United States -- Marketing -- Case studies.
Added Author Wallace, Linda K.
ISBN 9780838910115 alkaline paper
0838910114 alkaline paper
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