LEADER 00000nam 2200000Ki 4500
100 1 Grace, Jenn T.
245 10 No, wait... you do look gay! :|bthe 7 mistakes preventing
you from selling to the $830 billion LGBT market /|cJenn
250 First edition
264 1 [Place of publication not identified] :|bJenn T. (Tracz)
264 3 [Place of publication not identified] :|b[CreateSpace
Independent Publishing Platform],|c
264 4 |c©2014
300 172 pages ;|c22 cm.
504 Includes bibliographical references (pages 163-166).
520 "Want to make a fool of yourself in your business? If yes,
raise your hand! Hmm. Of course there are no hands raised
because no one wants to intentionally look foolish. So why
take a chance and look clueless in your lesbian, gay,
bisexual, and transgender (LGBT) marketing efforts?
There are 7 detrimental mistakes that are preventing you
from selling to the $830 billion LGBT community, all of
which are avoidable if you know what to watch for. Very
few people get up in the morning wondering who they can
offend throughout their day. Yet many people are doing so
with prospective LGBT customers, and they simply don’t
realize it. This book teaches you how not to be that
person. Arm yourself with the best sales and marketing
information focused specifically on the LGBT community, so
you can turn your worry into a flurry of business activity
and increased sales. This book will show you exactly which
offensive phrases, expressions and questions to avoid in
order to maximize your sales outreach."--|cPublisher
650 0 Lesbian consumers.
650 0 Gay consumers.
650 0 Bisexual consumers.
650 0 Transgender consumers.
650 0 Sexual minority consumers.
650 0 Marketing.
650 0 Consumers.
| West Hartford, Noah Webster Library - Non Fiction
|| 658.804 GRACE
|| Check Shelf |