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Author Lupton, Ellen, author.

Title Design is storytelling / Ellen Lupton.

Publication Info. New York, NY : Cooper Hewitt, Smithsonian Design Museum, [2017]
©2017

Copies

Location Call No. Status
 South Windsor Public Library - Non Fiction  745.4 L97D    Check Shelf
Description 159 pages : color illustrations ; 22 cm
Bibliography Includes bibliographical references and index.
Contents Overture: Foreword ; Acknowledgments ; Inciting incidents -- Act 1. Action: Narrative arc ; Hero's journey ; Storyboard ; Rule of threes ; Scenario planning ; Design fiction -- Act 2. Emotion: Experience economy ; Emotional journey ; Co-creation ; Persona ;Emoji ; Color and emotion -- Act 3. Sensation: The gaze ; Gestalt principles ; Affordance ; Behavioral economics ; Multisensory design -- Aftermath:Clinic: Improve your writing ; Classroom: Project generator ; Takeaway: Storytelling checklist.
Summary "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. 'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives. --! From back cover.
Subject Design -- Human factors.
Design -- Psychological aspects.
Storytelling in art.
Visual communication -- Psychological aspects.
Creative thinking.
Creative thinking. (OCoLC)fst00882470
Design -- Human factors. (OCoLC)fst00891275
Design -- Psychological aspects. (OCoLC)fst00891288
Storytelling in art. (OCoLC)fst01134200
Visual communication -- Psychological aspects. (OCoLC)fst01168004
Kommunikationsdesign (DE-588)4304892-4
ISBN 9781942303190 (paperback)
194230319X (paperback)
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