Description |
1 online resource (1 video file, 52 min.) : digital, stereophonic, sound, color. |
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digital |
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video file MPEG-4 Flash |
Series |
Ground breakers |
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Ground breakers.
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Event |
Originally produced by Upside Television in 2012. |
Summary |
An entrepreneur at heart from the Stanford faculty benches, Knight stumbled upon the very first pairs of sneakers in Japan. Those cheap and resistant shoes were manufactured by a certain Mr Onistuka to whom Knight purchased a few samples that he not only sold back in the USA but also duplicated. He invented then the sportswear: from the brand, Nike inspired by the Greek goddess, to the logo, designed by an art student for only 35 dollars, and the sponsoring of world renowned athletes. Nike, still run by the mysterious Phil Knight, is now one of the wealthiest and most powerful companies in the world.--Kanopy. |
Original Version |
Originally produced [France, Upside Distribution], 2012. |
System Details |
Mode of access: World Wide Web. |
Subject |
Knight, Philip.
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Nike (Firm)
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Sports sponsorship.
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Clothing trade.
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Athletic shoes.
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Added Author |
Kanopy (Firm)
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Music No. |
1079656 Kanopy |
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