Includes bibliographical references (page 31) and index.
Contents
Battle Creek boys -- Hard work -- The San -- Falling in love -- My brother, my boss -- A great mistake -- Cereal makers -- Corn flake king -- Cereal success -- Family lives -- Giving back -- Kellogg today -- Timeline -- Cereal sensation.
Summary
Describes the early lives of Dr. John Kellogg and his brother W.K., the men behind the Kellogg cereals, explains how they split up because of different views on health and on business, and discusses their later life.