| Description |
xxxi, 349 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (page 329) and index. |
| Contents |
1. Taking the brief -- 2. Responding to the brief -- 3. The sample -- 4. Research interviews -- 5. Understanding why people behave the way they do -- 6. The analysis -- 7. Presenting your findings -- 8. Ethics, ecology and codes of practice -- 9. Conversation pieces. |
| Access |
Electronic version is restricted to subscribing institutions. |
| Summary |
"Qualitative Market research experts now see that using Neuro Linguistic Programming (NLP) can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth."--Jacket. |
| Subject |
Interviewing in marketing research.
|
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Neurolinguistic programming.
|
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Interviewing in marketing research. (OCoLC)fst00977626
|
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Neurolinguistic programming. (OCoLC)fst01036366
|
| Added Author |
Terry, Roger.
|
| ISBN |
9780470060797 (cloth ; alk. paper) |
|
0470060794 (cloth ; alk. paper) |
|
