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Author Einstein, Mara, author.

Title Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.

Publication Info. New York : OR Books, [2016]
©2016

Copies

Location Call No. Status
 New Britain, Main Library - Non Fiction  659.1 EI68    Check Shelf
 Portland Public Library - Adult Department  659.1 EIN    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  659.109 EINSTEIN    Check Shelf
Description 244 pages ; 19 cm
Bibliography Includes bibliographical references (pages [209]-244).
Summary Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Contents Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.
Subject Advertising -- History.
Internet advertising -- History.
Subliminal advertising -- History.
Viral marketing -- History.
Advertising. (OCoLC)fst00797511
Internet advertising. (OCoLC)fst00977220
Subliminal advertising. (OCoLC)fst01136598
Viral marketing. (OCoLC)fst01200110
Genre/Form History. (OCoLC)fst01411628
ISBN 194486900X (paperback)
9781944869007 (paperback)
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