| Edition |
First edition. |
| Description |
xi, 221 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references (pages [205]-209) and index. |
| Contents |
PPC--porn, pills, and casinos -- Getting to what we really think -- Prom in January -- Failed resolutions and the false hope syndrome -- Celebrity worship syndrome -- What are you afraid of? and other telling questions -- Web who.0 -- Data rocks and the television-Internet connection -- Women wrestlers and arbitraging financial markets -- Finding the early adopters -- Super-connectors and predicting the next rock star -- Epilogue : who we are and why it matters. |
| Summary |
Takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. |
| Subject |
Internet users -- United States -- Psychology.
|
|
Web usage mining.
|
| ISBN |
9781401323042 |
|
1401323049 |
|
