| Description |
xxxi, 320 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Summary |
"This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube. This book will explain things about YouTube's algorithms that haven't been taught in any other book about the platform, and it will be done in an easy-to-follow format. It will have case studies and real answers from creators and businesses who are getting the results that every YouTube creator wants. It will take readers through the successful content creation process and how to follow-through and follow-up for best results"-- Provided by publisher. |
| Contents |
Introduction -- The platform. Try, fail, analyze, adjust: a YouTube history lesson ; The YouTube ecosystem ; The YouTube AI: a deep learning machine ; The algorithm breakdown -- The opportunity. Why most YouTube channels fail to succeed ; Make money partnering with YouTube ; Use your influence to generate big money ; The real power of your influence: making a difference ; How businesses extend their reach and drive revenue -- The YouTube formula. The data-driven, human-centered formula ; Identify your audience ; Recon and research ; Content is king ; Feedback is queen ; Title and thumbnail: success starts with a click ; Engaging viewers' attention so they watch more ; Creating a YouTube content strategy ; Building a community around your content ; Optimizing, launching, and promoting your video ; Tweaking your content ; Try, fail, analyze, adjust: your YouTube success -- Appendix: Free YouTube formula bonus companion course. |
| Subject |
YouTube (Electronic resource)
|
|
Webcasting.
|
|
Internet videos -- Economic aspects.
|
|
Entrepreneurship.
|
|
Success in business.
|
| Other Form: |
Online version: Eves, Derral. YouTube formula Hoboken, New Jersey : John Wiley & Sons, Inc., [2021] 9781119716044 (DLC) 2021010958 |
| ISBN |
9781119716020 (hardback) |
|
1119716020 (hardback) |
|
9781119716044 (adobe pdf) |
|
9781119716037 (epub) |
|
