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Author Matisoff, Eric, author.

Title Adobe analytics / by Eric Matisoff and David Karlins.

Publication Info. Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
©2019

Copies

Location Call No. Status
 Windsor Locks Public Library - Adult Department  006.312 MAT    Check Shelf
Description xii, 385 pages : illustrations ; 24 cm.
Series For dummies
--For dummies.
Note Includes index.
"Learning made easy"--Cover.
Contents Part 1: Getting started with Adobe Analytics -- Part 2: Analyzing data -- Part 3: Massaging data for complex analysis -- Part 4: Visualizing data to reveal golden nuggets -- Part 5: The part of tens.
Summary The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space. -- From publisher's description.
Subject Web usage mining.
Internet marketing -- Data processing.
Business planning -- Data processing.
Consumer profiling -- Data processing.
Business planning -- Data processing. (OCoLC)fst00842824
Web usage mining. (OCoLC)fst01173271
Added Author Karlins, David, author.
Added Title Adobe analytics for dummies
ISBN 9781119446088 (paperback)
1119446082 (paperback)
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