Includes bibliographical references (pages [209]-244).
Summary
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Contents
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.