| Description |
xvi, 252 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us. |
| Subject |
ING Direct.
|
|
Banks and banking -- United States.
|
|
Internet banking -- United States.
|
| Added Author |
Philp, Bruce, 1958-
|
| ISBN |
0470287233 cloth |
|
9780470287231 cloth |
|
