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Author Levine, Michael, 1954-

Title Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke / Michael Levine.

Publication Info. [United States] : Blackstone Audio, Incorporated : Made available through hoopla, 2009.

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Edition Unabridged.
Description 1 online resource (1 audio file (8hr., 44 min.)) : digital.
Performer Read by Christopher Hurt.
Summary Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
Access Digital content provided by hoopla.
System Details Mode of access: World Wide Web.
Subject Small business -- Public relations.
Industrial publicity.
Added Author Hurt, Christopher, 1959-
hoopla digital.
Added Title Guerilla PR
ISBN 9781483078434 (sound recording : hoopla Audio Book)
1483078434 (sound recording : hoopla Audio Book)
Music No. MWT10077715
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