| Description |
xviii, 204 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 191-194) and index. |
| Form |
Also issued online. |
| Contents |
1. Psychology in the Corporation: Why Now? -- 2. You, Too, Can Be a Corporate Therapist -- 3. The World of the Corporation and the Role of the Corporate Therapist -- 4. Psychology as Technology in the Workplace -- 5. The Self-Transformation Journey of Corporate Executives -- 6. Your Couch-to-Corporation Transformation -- 7. Being a Corporate Therapist -- 8. Marketing and Selling Corporate Therapy Services -- 9. Balancing Private Practice and Corporate Therapy -- 10. A Corporate Therapist's Tool Kit -- 11. Transforming Corporate Cultures -- 12. Selling Culture Transformation Projects -- 13. Mentoring for Accelerating Growth -- 14. Selling Mentoring Programs -- 15. Transforming Customers, Products, and Services -- 16. Leaving Your Legacy Behind -- 17. Taking Care of Yourself. |
| Summary |
Increasingly, corporations are finding that conventional change management consultants are incapable of dealing constructively with the larger psychological issues that underpin successful change and ultimately impact the bottom line. As a consequence, more and more business executives are coming to rely upon the services of consultant psychotherapists. But the transition from couch to corporation can be a harrowing one; complete with unforeseen pitfalls, unfamiliar rituals, and different values and priorities than private practice or traditional consulting. From Couch to Corporation is designed to help therapists and nonclinically trained change consultants make the transition comfortably and successfully into this new role. |
|
Authored by the founder of one of North America's most prestigious psychologically based international consultancies to the Fortune 500, this book uses case studies and extensive real-world examples to illustrate what it takes to succeed in the corporate environment today. From Couch to Corporation helps you expand your professional skills and take advantage of lucrative opportunities now available in the field of organizational consulting. As corporate executives recognize the impact of the pressures of the 1990s (downsizing, restructuring, and merging), they are turning with increasing frequency to psychologically skilled professionals for support and guidance. This book will arm you with the insights you need to enter this rapidly growing consultant specialty. |
| Subject |
Psychology, Industrial.
|
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Business consultants.
|
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Industrial psychologists.
|
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Behavior therapists.
|
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Behavior therapists. (OCoLC)fst00829928
|
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Business consultants. (OCoLC)fst00842443
|
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Industrial psychologists. (OCoLC)fst00971597
|
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Psychology, Industrial. (OCoLC)fst01081592
|
| Other Form: |
Online version: Martin, Iris, 1955- From couch to corporation. New York : Wiley, ©1996 (OCoLC)604785725 |
| ISBN |
047111958X (acid-free paper) |
|
9780471119586 (acid-free paper) |
|
