| Edition |
First American edition. |
| Description |
351 pages : color illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
How companies work. Business ownership ; Start-ups ; Buying and selling business ; Who's who ; Corporate structure ; Human resources -- How finance works. Financial reporting ; Financial accounting ; management accounting ; Measuring performance ; Raising financing -- How sales and marketing works. marketing mix ; Marketing approaches ; Outbound marketing ; Inbound marketing ; Business development ; information management -- How operations and production work. Manufacturing and production ; Management ; Product ; Control ; Supply chain. |
| Summary |
A user-friendly guide to understanding business jargon and corporate structure--from basic business principles, like how the Board of Directors is structured, to more complicated financial concepts, like how to calculate depreciation. |
| Subject |
Industrial management.
|
|
Industrial management -- Charts, diagrams, etc.
|
|
New business enterprises -- Charts, diagrams, etc.
|
|
Business enterprises -- Charts, diagrams, etc.
|
|
Success in business -- Charts, diagrams, etc.
|
| Added Author |
Palffy, Georgina, editor.
|
| ISBN |
9781465429797 |
|
1465429794 |
|
