| Description |
xv, 221 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Form |
Issued also in electronic format. |
| Summary |
Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future. --Publisher's description. |
| Contents |
Cottage food freedom -- What's cooking? Navigating your state's cottage food law ; What's cooking? ; Ideas in the oven : identify your business goals -- Selling your story : marketing. Product development : design, name, log, and packaging ; Getting the price right ; Moving your product to market ; Promotion : persuading customers with advertising and public relations ; People, partnerships, and purpose ; Proving the market and getting a plan -- Organizing, planning, and managing the business. Ready, set, go : organize your kitchen ; Make it legal : establish your business in 7 easy steps ; Day-to-day financial management -- Scaling up. Scaling up ; Multiple markets and money matters -- Icing on the cake. |
| Subject |
Home-based businesses -- Management.
|
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Food industry and trade -- Management.
|
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Food industry and trade -- Marketing.
|
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New business enterprises -- Management.
|
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Home-based businesses -- Marketing.
|
| Added Author |
Ivanko, John D. (John Duane), 1966- author.
|
| Added Title |
Home-made for sale |
| Other Form: |
Kivirist, Lisa, author. Homemade for sale. (CaOONL)20149064233 |
| ISBN |
9780865717862 (pbk.) : $22.95 |
|
0865717869 (pbk.) |
|
9781550925821 (ebook) |
|
