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100 1  Hatchett, Louis,|eauthor. 
245 10 Duncan Hines :|bHow a Traveling Salesman Became the Most 
       Trusted Name in Food /|cLouis Hatchett. 
264  1 [Place of publication not identified] :|bThe University 
       Press of Kentucky,|c[2014] 
264  4 |c©2014 
300    1 online resource (354 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
347    |bEPUB 
506    Access limited to subscribing institutions. 
520    Duncan Hines (1880 -- 1959) may be best known for the cake
       mixes, baked goods, and bread products that bear his name,
       but most people forget that he was a real person and not 
       just a fictitious figure invented for the brand. America's
       pioneer restaurant critic, Hines discovered his passion 
       while working as a traveling salesman during the 1920s and
       1930s -- a time when food standards were poorly enforced 
       and safety was a constant concern. He traveled across 
       America discovering restaurants and offering his 
       recommendations to readers in his best-selling compilation
       Adventures in Good Eating (1935). The success of this work
       and of his subsequent publications led Hines to 
       manufacture the extremely popular food products that we 
       still enjoy today. In Duncan Hines , author Louis Hatchett
       explores the story of the man, from his humble beginnings 
       in Bowling Green, Kentucky, to his lucrative licensing 
       deal with Proctor & Gamble. Following the successful debut
       of his restaurant guide, Hines published his first 
       cookbook, Adventures in Good Cooking (1939), at the age of
       59 and followed it with The Dessert Book (1955). These 
       culinary classics included recipes from many of the 
       establishments he visited on his travels, favorites handed
       down through his family for generations, and new dishes 
       that contained unusual ingredients for the era. Many of 
       the recipes served as inspiration for mixes that 
       eventually became available under the Duncan Hines brand. 
       This authoritative biography is a comprehensive account of
       the life and legacy of a savvy businessman, American icon,
       and an often-overlooked culinary pioneer whose love of 
       good food led to his name becoming a grocery shelf 
       favorite. Hatchett offers insightful commentary into the 
       man behind the cake mix boxes and how he paved the way for
       many others like him. 
588 0  Publisher metadata. 
600 10 Hines, Duncan,|d1880-1959. 
650  0 Food industry and trade|zUnited States|vBiography. 
650  0 Businessmen|zUnited States|vBiography. 
650  7 COOKING / History.|2bisacsh 
655  0 Electronic books. 
700 1  Stern, Michael,|ewriter of foreword. 
700 1  Stern, Jane,|ewriter of foreword. 
914    frd00036207