| Edition |
Third edition. |
| Description |
1 online resource (viii, 152 pages) : illustrations |
| Note |
Includes index. |
| Contents |
Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy. |
| Summary |
" ... Written for people who want to know more about what's necessary to get into the crafts business, including marketing, selling, and the day-to-day clerical aspects of running a business"--Preface. |
| Note |
Print version record. |
| Subject |
Selling -- Handicraft -- Handbooks, manuals, etc.
|
|
Handicraft -- Marketing -- Handbooks, manuals, etc.
|
|
Fairs -- Handbooks, manuals, etc.
|
|
ART -- Folk & Outsider Art.
|
|
CRAFTS & HOBBIES -- Folkcrafts.
|
|
Fairs. (OCoLC)fst00919892
|
|
Handicraft -- Marketing.
(OCoLC)fst00950980
|
|
Selling -- Handicraft.
(OCoLC)fst01112011
|
| Genre/Form |
Handbooks and manuals. (OCoLC)fst01423877
|
|
Electronic books.
|
| Other Form: |
Print version: Gerhards, Paul. How to sell what you make. Third edition 9780811711395 (DLC) 2012036222 (OCoLC)820349213 |
| ISBN |
9780811749824 (electronic bk.) |
|
0811749827 (electronic bk.) |
|
