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Book Cover
Bestseller
BestsellerE-Book
Author Hodgson, Michael (Michael R.)

Title Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.

Publication Info. Beverly, Mass. : Rockport Publishers, [2010]
©2010

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (192 pages) : illustrations
Note Print version record.
Summary This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Contents Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights & Pulleys -- Section 3: Logo gallery.
Subject Logos (Symbols) -- Design.
ANTIQUES & COLLECTIBLES -- Paper Ephemera.
DESIGN -- Clip Art.
DESIGN -- Graphic Arts -- Branding & Logo Design.
DESIGN -- Graphic Arts -- Commercial & Corporate.
DESIGN -- Graphic Arts -- Illustration.
Logos (Symbols) -- Design. (OCoLC)fst01002132
Genre/Form Electronic book.
Added Author Porter, Matthew.
Added Title Recycling and redesigning logos
Other Form: Print version: Hodgson, Michael (Michael R.). Recycling & redesigning logos. Beverly, Mass. : Rockport Publishers, ©2010 9781592536115 (DLC) 2010014333 (OCoLC)555627440
ISBN 9781610580694 (electronic bk.)
1610580699 (electronic bk.)
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