Part 1. Integrating technology and strategy: A general management perspective -- Technological innovation -- Technological innovation and strategy -- Part 2. Design and implementation of technology strategy: An evolutionary perspective -- Technological evolution -- Industry context -- Organizational context -- Strategic action -- Part 3. Enactment of technology strategy: Developing a firm's innovative capabilities -- Internal and external sources of technology -- Linking new technology and novel customer needs -- Internal corporate venturing -- Part 4. Enactment of technology strategy: Creating and implementing a development strategy -- New product development -- Building competences/capabilities through new product development -- Part 5. Conclusion: Innovation challenges in established firms.